Chery
Automotive
![image](https://www.boopin.sa/wp-content/uploads/2023/10/tiggo8promax_banner.jpg)
Objective
Introduce CHERY to the UAE and KSA market.
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Approach
Draft and distribute 2 press releases per month to a key media
list in the UAE focused on lifestyle, sports, news, and automotive
Manage KOL and automotive journalists reviews.
Advertorial PR campaign.
Plan and organize test drives.
27m+
Impressions (UAE)
38+
Impressions (KSA)
40+
Coverages (UAE)
35+
Coverages (KSA)
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Challenges
Build community engagement
Build trust between CHERY and the target audience.
Position CHERY within its competitors.
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Media outlet
Khaleej Times, Gulf News,
AL Khaleej, Al Bayan, Arab GT,
Mena Tech, Saudi Auto, Nabd, Sabq, Al Madina,
Makka Newspaper, Gulf Today, Strive ME, Etc.