IG
Media
Objective
Boost wallet top-ups, engage non-topping users.
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Brief
Drive qualified leads of users that are likely to top up their wallets.
Remarket to audiences that have opened accounts but not topped up.
5.6%
Conversion Rate
29%
Qualification Rate
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Solutions
Cross-channel targeting.
Create prioritization models against the MENA and EU regions.
Optimize creative based on passion touchpoints.
Live reporting of full user journey to understand drop-offs and implement remarketing strategy to reattract audiences until top-up.