Treasury Tower, 35th Floor, Unit L&M SCBD, Kawasan District 8 LOT 28, Jl. Tulodong Atas 2 No.28, RT.5/RW.3, Senayan. Kota Jakarta Selatan, Jakarta 12190
3EF, Block E, 5A Waterway, New Cairo, Cairo, Egypt.
DCT
Department of Culture & Tourism - Abu Dhabi
Objective
Develop tailored content strategy for DCT’s Arabic literature social media.
01
Brief
Handle a cluster of social media accounts under DCT’s Arabic literature umbrella.
Build a unique TOV and content strategy for each vertical.
02
Solutions
We needed to create a solid team structure that understands and breathes culture and literature. We assigned a team of 16 managers and content creators who are dedicated to the cluster and are producing over 15 pieces of content every day.
