GAC
Motors Automotive
Objective
GAC Motor’s virtual launch of GS5 and GN6 in Saudi Arabia.
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Approach
Heavy PR distribution in KSA Market to tier one and two focused on lifestyle, sports, news and automotive publications and website.
Launch and manage Key opinion Leaders (KOL) campaign.
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Challenge
To reach 40M impressions
Invite people to watch the live streaming on YouTube during Covid-19 Pandemic.
70m+
Impressions
70+
Media Coverage
20+
Top-Tier media
8
Saudi Auto Reviews
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Media Outlet
Layali Arriyadh, Hia, Jamila, Nabd, Sabq, Arab Hardware, Arab GT, Saudi Gazette, Eeye of Riyadh, Zawya, MenaTech, Arabian Drive,
Saudi Auto, Etc.